In advance of our premiere at the Angelika Film Center this Friday, two great articles on The Kids in the papers today. The New York Times piece goes more in depth (and gives the film some serious real estate), The New York Daily News opts mainly for a director interview.
More press coverage coming in the days ahead, as well: The Village Voice, Wall Street Journal and indieWIRE, among others.
Thanks and kudos to our extraordinary publicist, Susan Norget, who’s believed in the film from the moment she saw it at our first industry screening last fall. Our entire print ad budget will pay for exactly two postage-stamp sized ads in the Times. And journalists, face it, generally aren’t interested in any film that isn’t celebrity driven, much less a personal documentary. So you can see what kind of job she’s done.
And now it all comes down to getting butts in the seats at the Angelika this coming weekend. If you’re in the NYC area, hope one of them will be yours.