The 'Dad 2.0' panel at HBO. (L to R: Doug Block, Catherine Connors, Doug French, Roland Warren)

The HBO premiere of The Kids Grow Up is only days away and the dvd release is just over a month away.  And, while we’ve had months and months to prepare for both, it’s still kind of a stunning prospect.

Between the film festival circuit and our theatrical release, the film has been screening in front of enthusiastic audiences for over a year-and-a-half now.  So it’s exceedingly strange to think that we’ve only begun to scratch the surface in terms of numbers of people who will ultimately see it.

The temptation at such a moment is to call undue attention to myself, and to boost my ever-so-brilliant career as a filmmaker.  And I don’t mean to discourage anyone, feel free to say nice things.  But gradually over the past year, I’ve come around to pushing a considerably different agenda.  Let me go back a bit to explain.

When you tell a personal story, particularly one about your family, it’s important to place it in some kind of larger social context.  During the films’ making, the one that emerged was the sharp contrast in fatherhood styles and attitudes between my old-school authoritarian father and me, and then between me and my step-son Josh (who’s about to take yet another year off to be a stay-at-home dad – something I could never imagine doing).  It’s a vivid illustration of just how much more involved and emotionally engaged dads are in the lives of their children these days, and the greater balance we’re trying to find between the workplace and home.  There’s been a huge cultural shift over the past few generations.

In preparing to do our theatrical release last fall with very little in the way of a traditional marketing budget, we decided to focus much of our outreach efforts on gaining the support of the growing legions of “mommy bloggers” and their readers.  In the course of researching and identifying the best and most influential, we also discovered a small but growing cadre of “daddy bloggers”.

The Modern Media Man Summit last fall was pretty much of a disaster, but it was eye-opening in terms of meeting men who are determined to change perceptions of modern-day fatherhood.  Among those that impressed me most were the dynamic Roland Warren, President of the National Fatherhood Initiative, and Doug French, a terrific and well-connected blogger who’s spearheading the Dad 2.0 Summit (which will surely be the galvanizing conference for dads and dad bloggers that M3 only dreamed of being).

I forget who coined the phrase “It’s not a movie, it’s a movement.” In our case that’s probably overstating things a bit, but after M3 I began to feel the film could play a role, and maybe a significant role, in changing public perceptions, as well. When HBO agreed to premiere The Kids Grow Up on Father’s Day, it gave us the perfect opportunity to steer the conversation away from my particular parenting story to this larger story that’s playing out in the culture.

With Doug and Roland joining the uber-talented blogger Catherine Connors and me at our wonderful HBO screening and ‘Dad 2.0′ panel the other night, it felt like the culmination of a long and concerted effort.  And, in terms of using the broadcast as a launchpad for thoughtful discussion, hopefully a new beginning, too.

On the eve of the television premiere, it’s nice to think that parents — and especially time-challenged parents of young kids — who would no way in hell pay babysitter money on top of ticket prices to see a documentary in a theater, can now see The Kids Grow Up in the comfort of their chaotic homes.  I like to imagine them watching sprawled on the floor, reduced to fetal position just thinking about their little tykes growing up and leaving the nest.

I also like to think there will be plenty of mom and dad bloggers out there watching.  My hope is that they won’t so much review the film as use it as a springboard for their own thoughts and ideas about the new, involved, emotionally-engaged Dad 2.0.

I, for one, can’t wait to read what they have to say.

If you and a guest are interested in attending, send us an email and we’ll follow up with an official invite and details: info (at) thekidsgrowup (dot) com.  If you’re interested in writing about The Kids Grow Up and can’t make the screening, email us and HBO will get a dvd screener to you a week or two before the broadcast.

For those who don’t get HBO, the dvd, with 45-minutes of great bonus material, will be available from New Video starting July 19.  You can pre-order it now.

Screenings galore from Honolulu to Helsinki.

Doing dozens of interviews.

Unexpectedly coming aboard a new doc as Executive Producer.

It wins the Best Director prize for U.S. documentaries at Sundance.

Continued praise for The Kids makes my hat size swell.

It’s enough to make a boy feel, well… resurrected!

Anyway, posters and postcards – check.  International replacement cell phone – check.  An email announcement to attending IDFA buyers and press – check.   An itinerary to make sense of all the screenings and meetings and parties – check.  Ambien for the red-eye flight over – check!!!

We had a private screening on Monday for a small group of distributors, industry folk and friends at Soho House and the audience reaction was all I could have possibly hoped for.  It’s clear this is a film that works better on a big screen with an audience, so I’m a bit calmer heading into IDFA than I would have been.   But we’ll see.

I have my Flip video camera with me, and I’ll try to post a couple of Flip Clips during the festival if I can find the time and wherewithal.  And I’ll definitely post about how things are going.  And now, fingers crossed…

Understand the Google Analytics Report.

The Google Analytics report is one of the main indicators of your website’s performance. This report helps you see your site’s performance on a macro level. It provides detailed information on each page on your site, including the number of people viewing and the number of page views. In this article, we will analyze the performance of the Google Analytics report for our blog and see how it measures our site’s performance.

The results will show how the number of pages viewed and page views changes day by day, week by week, and month by month.

Before we begin to analyze our website’s performance, let’s first understand the differences between Google Analytics reports and what you should expect from them.

What are Google Analytics Reports?

Google Analytics is an application that provides you with insights into your website’s performance. As we have mentioned before, Google Analytics reports will show you information that is useful for you and your business. To understand what Google Analytics reports are, let’s take a look at what is the purpose of each of them and the basic components they provide.

Audience

Audience reports have the simplest purpose. It allows you to monitor all the users (not just users of your web page) on your website. It is also useful if you are measuring the performance of your marketing campaigns (how many visitors are coming to your website during a certain period of time). In other words, you can measure the visitors’ interest in your website. There are two ways of measuring your visitors. You can use Google Analytics tracking code and use a web page as the target. Or you can use a tool to monitor the website’s visits in real-time.